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Beware the low-quality pretenders who describe themselves as copywriters but whose inferior work can cost you sales. Powerfully effective writers – magicians with words who can truly make a difference to readers’ perceptions and purchasing decisions – are few and far between.

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I edited The Encyclopedia of the Car (publisher: Book Sales), making a mountain of material from other writers more concise and more readable. I was also editor, commissioning editor, proofreader, part-writer, and production manager of the inaugural FIA World Touring Car Championship Yearbook (publisher: KSO), establishing a style and tone for the book for succeeding years.

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