PR: URT Group

URT Group designs and manufactures composite parts and structures for hi-tech industries including defence, motorsport, automotive, and aerospace. On behalf of URT, in my role as Account Director for an automotive PR agency, I planned and implemented multi-channel marketing communications campaigns. These integrated business-to-business PR and social media activity, e-newsletters, website content generation, and print […]

PR: Vauxhall Motors

To car manufacturers like Vauxhall, motor sport is not really a sport at all. It’s business. The famous adage ‘Win on Sunday, sell on Monday’ is taken so seriously that when car makers go racing in national and international championships, their investment is measured in millions. So, too, is the value of the resulting media […]

PR: HMSO Books

HMSO Books published a wide range of popular titles, including The Highway Code. As the commercial arm of Her Majesty’s Stationery Office, HMSO Books had the status of a self-funding government executive agency. With imminent privatisation as the hidden agenda, HMSO Books committed to increasing consumer awareness of its name, and to shaking off any […]