Copywriting & marketing communications: Welplan

Welplan is the leading provider of employee benefits for companies operating in the building services industry, selling products such as life cover, disability cover, sickness benefit, healthcare, and pensions. It is employers who buy these products and who must be persuaded of their commercial value. My role In addition to managing Welplan’s marketing communications and […]

Copywriting & marketing communications: Business Plus

HVCA Business Plus was introduced as an ‘umbrella brand’ to overarch the seven companies and brands belonging to trade association HVCA (Heating and Ventilating Contractors’ Association). These seven brands sold a wide range of products and services, but to similar clients. By bringing the brands together, HVCA Business Plus gave them the increased power and […]