Journalism: James Dean’s ‘Little Bastard’

One of the world’s most famous cars, the ill-fated Porsche 550 Spyder of iconic movie star James Dean, is now claimed to be hidden behind a false wall in a building in Washington State, USA. And there’s a $1m reward for finding it. So what’s the truth about this car’s whereabouts and its supposed curse? […]

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PR: Land Rover Silk Trail Expedition

I provided PR and writing services to Land Rover’s brand Range Rover in my role as Account Director for automotive PR agency PFPR Communications. This included co-planning creative PR concepts and strategy; researching and writing press information kits, press releases, presentations and speeches; and on-the-ground reporting, for social media and press releases, from events such […]


Copywriting with SEO: URT Group website

URT Group designs and manufactures composite parts and structures for hi-tech industries including aerospace, automotive, defence, and motorsport. Copywriting with SEO On behalf of URT, I project-managed the creation of an all-new website, determining its content and basic structure before a web developer mapped-out the detailed architecture and built the site. As the website copywriter, […]


Journalism: The Nürburgring

This story was first published in European Car magazine in the USA, accompanied by images from legendary photographer Jesse Alexander. The world’s greatest driving challenge or “the ultimate madness”? THEY SAY THAT when death is imminent, your whole life flashes before your eyes – but all you’re likely to see during your last few seconds […]


Travel writing: Silk Trail Expedition: Russia

The narrow strait of water between the Ukraine and Russia, the Straits of Kerch, can be crossed on a car-ferry in just 20 minutes – but then you drive off it, on the Russian side, straight into a compound like a prison camp where you soon fear you might be incarcerated for days. This is […]


Travel writing: Silk Trail Expedition: Uzbekistan

She had a pleasant enough face until she narrowed her eyes, fixed me with an accusing stare, then demanded: “Do you have any tablets for mental illness?” She paused almost long enough for me to give a wrong answer, then added helpfully, “Because they are illegal in this country.” An Uzbekistan customs official, she was […]


Travel writing: Silk Trail Expedition: Odessa

Waking in the Ukrainian town of Odessa to learn that you are tasked with finding seven sleeping bags, all of which must be capable of withstanding temperatures as low as minus five degrees Centigrade, and knowing that you speak no Ukrainian, speak no Russian, have no local currency, have no local knowledge, and have only […]


Travel writing: Silk Trail Expedition: Krakow

It would be easy to gloss-over my brief visit to Kraków with talk of its picture-postcard streets and majestically grand buildings. But it would also be wrong. There is a dark side to Krakow, dark and disturbing. The Polish city so popular with tourists because of its architectural beauty has a profoundly ugly history. We […]


Travel writing: Silk Trail Expedition: Berlin

Driving deep into Germany after passing through France, Belgium, and the Netherlands, we have reached Berlin – where the destruction of the Soviet-built Berlin Wall in 1989 allowed east to meet west, just as the Silk Road first connected east and west more than two thousand years ago. We entered Berlin after motoring 350 miles […]


Travel writing: Silk Trail Expedition: London

The first full day of our adventure dawned with the sun rising quickly into a silvery haze over London. Britons were still climbing from their beds as our seven expedition vehicles threaded their way through quiet city streets from a hotel in Wandsworth to a photo-shoot location near Tower Bridge. Looking out from our vehicles, […]


Travel writing: Silk Trail Expedition

Going boldly where no man has gone before is a proud tradition at Land Rover, whose four-wheel-drive vehicles have been exploring parts of the earth inaccessible to others for more than 60 years  now. Land Rover’s Silk Trail Expedition, made during the summer and autumn of 2013, was one of the most ambitious of all […]


Advertising copywriting: ‘Because you deserve it!’ campaign

After successfully bidding for £1 million of government funding per year for three consecutive years to improve the town’s privately-owned housing stock, Eastbourne Borough Council needed to encourage residents to apply for grants, financial assistance, and interest-free loans. Sums of £100 to £30,000 were available for home repairs; for home adaptations to improve safety, warmth […]


Book writing: Supercars – Chevrolet Corvette

Salamander Books (now part of Pavilion Book Group) earned a fine international reputation for publishing authoritative, well illustrated books about aviation, military history, and motoring. Salamander’s Supercars series told the stories of the creation, development, and driving characteristics of some of the world’s most glamorous sports cars, made by Chevrolet, Ferrari, Lamborghini, Lotus, and Porsche. […]


Writing fiction: The World Is Watching

A work-in-progress, my first novel is a fast-paced thriller which takes the reader behind the scenes of the glamorous but ruthless world of Formula 1 – a world where some people will do almost anything in their craving for more success, more power and more wealth. This is the book’s opening chapter.   SHE DIDN’T […]


PR: East Sussex Energy Partnership

The East Sussex Energy Partnership encouraged homeowners to install energy-saving measures such as loft insulation and solar panels. Run by Climate Energy Ltd on behalf of four local authorities, the Partnership publicised the availability of government-funded grants to help pay in part or in full for these measures. My PR service I lead PR for […]


Copywriting: PalmerSport

PalmerSport is renowned as the best corporate motorsport event in the world. Participants drive an unrivalled collection of high performance sports cars and open-top racing cars on four purpose-built circuits at Bedford Autodrome. The eight-activity programme includes live timing and scoring, an awards presentation, and a first-class lunch and afternoon tea. Many participants later say […]


Advertising copywriting: East Sussex Energy Partnership

The East Sussex Energy Partnership encouraged homeowners to install energy-saving measures such as loft and cavity-wall insulation and renewable technologies such as solar panels. Run by Climate Energy Ltd on behalf of four local authorities, the Partnership publicised the availability of government-funded grants to pay for these installations. In my role as Account Director with […]


Journalism: Rough Guide innovator Sankha Guha

This story of meeting ground-breaking TV presenter Sankha Guha was written for the London edition of Point Three, a Mercedes-Benz customer magazine. SANKHA GUHA – MY LONDON As a presenter for BBC TV’s Holiday programme and the ground-breaking series Rough Guide To The World, Sankha Guha has visited more exotic regions and cities than most […]


PR: URT Group

URT Group designs and manufactures composite parts and structures for hi-tech industries including defence, motorsport, automotive, and aerospace. On behalf of URT, in my role as Account Director for an automotive PR agency, I planned and implemented multi-channel marketing communications campaigns. These integrated business-to-business PR and social media activity, e-newsletters, website content generation, and print […]


Copywriting & marketing communications: ‘Because You Deserve It!’

After successfully bidding for £3 million of government funding to improve privately-owned housing stock, Eastbourne Borough Council needed to encourage residents of the town to apply for grants, financial assistance, and interest-free loans. Sums of £100 to £30,000 were available for home repairs; for home adaptations to improve safety, warmth and energy efficiency; and to […]


Writing fiction: The World Is Watching

A work-in-progress, my first novel is a fast-paced thriller which takes the reader behind the scenes of the glamorous but ruthless world of Formula 1 – a world where some people will do almost anything in their craving for more success, more power and more wealth. This is the book’s prologue. PROLOGUE They brought him […]


Editing: The Encyclopedia of the Car

This is one of those books you keep on your shelf to occasionally dip into: a 600-page reference source about every significant car manufacturer in the world and many minor car makers too. Looking at the manufacturers by name in alphabetical order, the book explores the history and development of the cars from their origins […]


PR: Vauxhall Motors

To car manufacturers like Vauxhall, motor sport is not really a sport at all. It’s business. The famous adage ‘Win on Sunday, sell on Monday’ is taken so seriously that when car makers go racing in national and international championships, their investment is measured in millions. So, too, is the value of the resulting media […]


Journalism: Lamborghini!

This story puts the reader in the passenger seat of a Lamborghini next to one of the company’s famously fast test drivers. Upon receiving the article, the Editor of Motor Trend magazine in the USA was kind enough to say “It’s the best drive story I’ve read for years.” The article was also published in […]


Copywriting & marketing communications: Welplan

Welplan is the leading provider of employee benefits for companies operating in the building services industry, selling products such as life cover, disability cover, sickness benefit, healthcare, and pensions. It is employers who buy these products and who must be persuaded of their commercial value. My role In addition to managing Welplan’s marketing communications and […]


Advertising copywriting: Colt Group

The Colt Group is an international leader in the design, manufacture and installation of systems which control the internal environment of buildings. My marketing communications role I was responsible, as Account Director at PRG Marketing Communications, for much of Colt’s PR and for the creative direction and copywriting of advertisements. Colt wanted to raise awareness […]


Journalism: Night Without End

This article about the Beaujolais Rally won an annual national award in the USA as ‘Best Magazine Feature Story’. It was written for bestselling US automotive title Motor Trend, but is less about cars than travel and adventure. Racing across France to bring Beaujolais to the breakfast table THERE’S NO SENSE to any of this. […]


PR: Energy Saving Trust

The Energy Saving Trust (EST) is an independent, not-for-profit organisation funded the government and the private sector. The EST promotes energy efficiency, energy conservation, and the sustainable use of energy by helping householders, governments, businesses and organisations save energy every day. My PR service The EST contacted me in my role as account director at […]


Advertising copywriting: Welplan

Welplan is the leading provider of employee benefits for companies operating in the building services industry, selling products such as life cover, disability cover, sickness benefit, healthcare, and pensions. My role Welplan’s broad-ranging marketing communications – PR, direct mail, customer magazines, and advertising – were part of my Account Director’s remit during my time with […]


Editing: FIA World Touring Car Championship Yearbook

Reaching 650 million TV viewers in 188 countries, the FIA World Touring Car Championship (WTCC) is contested by big-name car manufacturers in pursuit of public glory. On behalf of these manufacturers, their sponsors, and the WTCC’s fans, series promoter KSO publishes an end-of-season yearbook. I was assigned the task of editing and production-managing the first […]


Advertising copywriting: Business Plus

HVCA Business Plus was introduced as an ‘umbrella brand’ to overarch the seven companies and brands belonging to trade association HVCA (Heating and Ventilating Contractors’ Association). These seven brands sold a wide range of products and services, but to similar clients. By bringing the brands together, HVCA Business Plus increased the power and cost efficiencies […]


Journalism: Borscht ‘n’ Tears

This short restaurant review was one of four published under the title ‘Foreign Flavours’ by the London Edition of Mercedes-Benz customer magazine Point Three. Although located just a short walk from Harrods, Borcht ‘n’ Tears refuses to conform to any conventions of luxurious interior design. When customers phone ahead to ask about the dress code, […]


Journalism: Rocket!

Gordon Murray, the legendary designer of racing cars and road cars, very kindly sent me a postcard after seeing this story about his Rocket sports car. One side of the card showed a photo of another of his creations, the McLaren F1 supercar; on the other side, Gordon wrote “The article on the Rocket read […]


Copywriting & marketing communications: East Sussex Energy Partnership

The East Sussex Energy Partnership encouraged homeowners to install energy-saving measures such as loft and cavity-wall insulation and renewable technologies such as solar panels. Run by Climate Energy Ltd on behalf of four local authorities, the Partnership publicised the availability of government-funded grants to help pay for these installations. My copywriting service I was the […]


PR: Drive Alive

Drive Alive UK is a driver risk assessment and risk management company. Drive Alive helps businesses assess the driving skills of employees and contractors, identify training needs, and ensure compliance with duty of care legislation. The company provides on-the-road and web-based assessments and training throughout the UK. My PR service I assisted Drive Alive with […]


Book writing: Drive It! Formula Ford

Haynes Publishing Group, world famous for its car and motorcycle manuals, also produces a huge variety of books on many other motoring, transport, family and DIY-related topics. Early in my career I approached Haynes with the suggestion that there was space in the market for a book providing advice for young drivers starting out in […]


Journalism: Colin Chapman remembered

This brief biography was written for Auto Gallery, a lavish magazine produced in the USA for the wealthy buyers of high-end contemporary and classic cars. A genius who achieved more than Enzo Ferrari in half the time IF YOU CARE the slightest about sports cars, or world-class auto racing, or flying, or boats, or commercial […]


Copywriting & marketing communications: Business Plus

HVCA Business Plus was introduced as an ‘umbrella brand’ to overarch the seven companies and brands belonging to trade association HVCA (Heating and Ventilating Contractors’ Association). These seven brands sold a wide range of products and services, but to similar clients. By bringing the brands together, HVCA Business Plus gave them the increased power and […]


PR: HMSO Books

HMSO Books published a wide range of popular titles, including The Highway Code. As the commercial arm of Her Majesty’s Stationery Office, HMSO Books had the status of a self-funding government executive agency. With imminent privatisation as the hidden agenda, HMSO Books committed to increasing consumer awareness of its name, and to shaking off any […]


Journalism: Soichiro Honda remembered

This short article was written for Motor Trend magazine.  WITH THE DEATH of 84-year-old Soichiro Honda, the world’s auto industry has lost one of its greatest individuals, a forward-thinking leader whose name belongs right up there with the likes of Henry Ford and Walter P. Chrysler. Unlike Ford, of course, Honda wasn’t the first to […]